Cookie Policy

1. What Are Cookies?

Cookies are small text files that websites store on your device (computer, tablet or mobile phone) when you visit them. They are widely used to make websites work efficiently, provide information to site owners and improve the user experience.

2. Types of Cookies We Use

Essential Cookies: These are indispensable for the basic operation of the website. They include cookies that store your language preference and cookie consent status. They cannot be disabled as the site would not function properly without them.

Analytics Cookies (Google Analytics): Allow us to collect anonymous information about how visitors interact with our website. This information helps us improve the structure, navigation and content of the site. These cookies are only activated if you grant your consent.

Marketing Cookies (Google Ads): Used to track browsing activity and display relevant advertisements. These cookies allow us to measure the effectiveness of our advertising campaigns. They are only activated with your explicit consent.

3. Google Consent Mode v2

We implement Google Consent Mode v2, an advanced consent management system that integrates directly with Google services (Analytics and Ads). This system works as follows:

By default, all non-essential cookies are blocked ('denied' state). When you visit our site for the first time, you are presented with a cookie banner with clear options to accept, reject or customize your preferences.

Your choice is communicated in real time to Google scripts through the Consent Mode v2 system, which adjusts the behavior of Google Analytics and Google Ads according to your decision. If you reject analytics cookies, Google Analytics will not store cookies or collect identifiable data. If you reject marketing cookies, Google Ads will not personalize ads or track conversions.

Your preference is stored locally in your browser (localStorage) and is automatically applied on future visits. If you delete your browser data, the cookie banner will appear again.

4. How to Manage Your Preferences

You can modify your cookie preferences at any time by clicking on 'Cookie Settings' in the footer of our website.

You can also manage cookies directly from your browser settings. Please note that disabling certain cookies may affect the functionality of the website.

5. Retention Period

Essential cookies are maintained during your browsing session or until you change your settings. Google Analytics cookies have a default duration of 2 years. Google Ads marketing cookies vary according to campaign settings, generally between 30 and 540 days.

6. Updates to this Policy

We may update this Cookie Policy to reflect changes in the technologies we use or in applicable regulations. The last update date is indicated at the beginning of this document.

7. Contact

If you have questions about our Cookie Policy, contact us at: privacidad@assetnexo.com or by phone at +52 (55) 4162-8900.